Tag: rekruttering

SITEIMPROVE: RECRUITMENT OF 15 SOFTWARE DEVELOPERS THROUGH SOCIAL MEDIA

Posted on by Camilla

SITEIMPROVE: RECRUITMENT OF 15 SOFTWARE DEVELOPERS THROUGH SOCIAL MEDIA

Siteimprove is one of Denmark’s leading IT companies, which helps companies improve their online presence. It is a fast-growing company and thus always in the need of more skillful employees. However, today most companies have noticed a lack of competent IT professionals, and receiving just a handful of relevant applications for an open position is considered lucky.  
Recruiting software developers is, indeed, hard. 

Focus on the mission and on developing skills

Because of this, Siteimprove did not hesitate to try a new approach for the specific challenge: the recruitment of 15 new software developers. In order to attract potential candidates, a recruitment video was chosen as the new strategy. 
 
Knowing that software developers are not likely to leave existing jobs, it was important that the video put an emphasis on Siteimprove’s purpose-driven mission, the possibility of specialization and continuous skill enhancement. This was further supported by visuals showing a professional, yet informal and inviting work environment. 
The video was distributed on social media. Its effect exceeded all expectations.  
BOOK A MEETING
CLICKS ON LIK

+300

APPLICATION

+80

INTERVIEWS

15

TOTAL REACH

82.092

VIDEO PLAYS

10.832

THRUPLAY

66%

An interesting insight for Siteimprove was the high performance on especially Facebook, where many of the candidates responded that they had seen the video. 
This shows how important it is to make sure not only to use professional platforms such as LinkedIn, on which the reach was 3,566, but rather to focus on reaching the audience on the platforms where they spend most of their time – in this case Facebook.  

TWO IN ONE

Siteimprove knew that they would periodically have similar recruitment needs and, therefore, had an extra recording filmed with a less specific intro. The two different versions of the recruitment video allowed different recruitment needs to be met without additional cost, and filled the need of a long-lasting and reusable recruitment video. 
“We’ve seen really nice results from the video. We made a dedicated job posting for the video and we have received 80+ applications, which is really good! Since the posting went live, it has had 223 unique visitors. In comparison, our “Senior Fullstack Developer ” had 19 in the same period, so it has had a clear effect.”
Emil Wulff, Communications Officer

EPISTA

Employer Branding Video kom konsulentmyterne til livs

LÆS MERE»

Would you like our help with a new strategy?

We can also help you reach your recruitment goals with a tailored strategy for your needs. Whether you need a fresh pair of eyes on a specific recruitment or if you would like more general constructive feedback, you are welcome to contact us. 
BOOK A MEETING

KONE: JOIN THE FLOW 

Posted on by Camilla

KONE: JOIN THE FLOW

The challenge

KONE is a world-leading company within the elevator and escalator industry with more than 60,000 employees across more than 60 different countries. Kone is a strong international brand but wanted to become more visible as a workplace in Scandinavia with the main focus being on Denmark. 
The goal was to strengthen the employer brand awareness on the Danish market in order to attract technicians and technical sales staff and position KONE as a company with great career opportunities that qualified candidates would, proactively, choose as their workplace. 
KONE.dk Karriere
BOOK A MEETING

The process & solution

To start with, KONE needed to have their existing Swedish career site translated into Danish. Here, employee perks and career opportunities were to be presented. 
Relevant and engaging visuals were created using a Danish core narrative. The visuals included still images of employees at the Danish offices in Herlev and Aarhus and in the field, a general employer branding video about KONE and their work culture, globally as well as locally in Denmark, and recruitment videos specifically made to attract two chosen groups of professionals. In addition to this, snippets for social media were included in order to increase employer brand awareness. 
It was important to KONE to put an emphasis on the great diversity, both in terms of employees, roles, and not least commercial solutions. With the commercial tagline “Dedicated to people flow”, the message focused on the work mindset at KONE and the valuable difference you are making wearing the KONE logo. 
In order to support the employer branding narrative, a mini-article series on KONE as a workplace was created with the employees being the focal point. 
Here, a service technician and Denmark’s regional manager, among others, spoke about their careers at KONE and what opportunities it had led them to.  
Finally, a channel strategy and a media plan were developed to increase awareness via e.g., social media. 

the result

The employer branding video is just one of a number of different content elements to improve KONE’s reputation as an attractive and relevant workplace. Among other things, the creation of a testimonial video and a recruitment video is planned as well as the development of a dedicated career site to increase the candidate conversion rate when interested candidates visit KONE’s website. 
 

NTT DATA:

En graduate rekrutteringsvideo der understøtter Employer Branding

LÆS MERE»

MORE KONE PROJECTS:

MORE VIDEOS HERE

Would you like our help with a new strategy?

We can also help you reach your employer branding goals with a tailored strategy for your needs. Whether you need a fresh pair of eyes on specific recruitment or if you would like more general constructive feedback, you are welcome to contact us. 
BOOK A MEETING