Because of this, Siteimprove did not hesitate to try a new approach for the specific challenge: the recruitment of 15 new software developers. In order to attract potential candidates, a recruitment video was chosen as the new strategy.
Knowing that software developers are not likely to leave existing jobs, it was important that the video put an emphasis on Siteimprove’s purpose-driven mission, the possibility of specialization and continuous skill enhancement. This was further supported by visuals showing a professional, yet informal and inviting work environment.
The video was distributed on social media. Its effect exceeded all expectations.