It was important to KONE to put an emphasis on the great diversity, both in terms of employees, roles, and not least commercial solutions. With the commercial tagline “Dedicated to people flow”, the message focused on the work mindset at KONE and the valuable difference you are making wearing the KONE logo.
In order to support the employer branding narrative, a mini-article series on KONE as a workplace was created with the employees being the focal point.
Here, a service technician and Denmark’s regional manager, among others, spoke about their careers at KONE and what opportunities it had led them to.
Finally, a channel strategy and a media plan were developed to increase awareness via e.g., social media.