Overall, the commercial branding and the employer branding efforts have had the desired effect. A solid foundation with a clear visual identity, consistent core messages, campaigns on social media as well as a personal and vibrant career universe have all led to a noticeable increase in awareness of Basico.
Those candidates who come into play, especially the younger consultants, report that watching the videos has given them a clear idea of their career opportunities at Basico. Although recruiting consultants and specialists is still a challenge, Basico has, since the campaign launch, experienced a doubling in the number of applicants. Hereof, there has been a 200 % increase in the number of qualified candidates, who are now proactively choosing Basico as their workplace. Therefore, Basico continues the production of employer branding content and targeted campaigns on social media.